The Perception and Behaviour of Youth in Facebook Towards Active Citizenship Acceptance

DOI

10.2991/978-2-38476-098-5_21How to use a DOI?

Keywords

perception; behaviour; acceptance; active citizenship; Facebook; youth

Abstract

The study purposely to determine the perception and behaviour among youth who use Facebook as the source to search related information. The study performed the acceptance of active citizenship which elaborately discusses active citizenship and the factors that can increase the awareness of acceptance. The problem statements recognised the cause of ignorance of active citizenship. The perspective of citizenship included the legislation overview as a part of the ignorance in nurturing active citizenship among youth. Moreover, the National Registration Department of Malaysia has shared the statistics that represented absence duties and responsibilities as active citizenship. Literature review of this study will explore the previous study about value of citizenship, social media as information proliferation, Facebook cultivating perception and attitudes, perceptions of Facebook as an information source and the behaviour of user comment on Facebook. This study adapted technology acceptance model (TAM) to reshape the conceptual framework of the study. The study has applied the quantitative research method by practising the probability sampling techniques and applied the simple random sampling as the research sampling. Regression analysis, correlation analysis and normality test has been applied over the data collected to analyse the findings. The findings were discussed the demographic of respondents, mean distribution and hypothesis discovered from the conceptual study. Finally, on discussion and conclusion part has deliberated over the research objective discovered from the study. Moreover, it also found that Facebook can be a mediator to cultivate active citizenship acceptance among social media users. Apparently, there is an obstacle due to reaching the right information in Facebook but the respective agencies and mainstream media are able to establish the value of information spread in Facebook and any alternative media.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Noor Fareena Binti Salleh
AU  - Suhaimee Saahar
PY  - 2023
DA  - 2023/08/31
TI  - The Perception and Behaviour of Youth in Facebook Towards Active Citizenship Acceptance
BT  - Proceedings of the International Conference on Communication and Media 2022 (i-COME 2022)
PB  - Atlantis Press
SP  - 226
EP  - 244
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-098-5_21
DO  - 10.2991/978-2-38476-098-5_21
ID  - Salleh2023
ER  -