The idea of supply chain postponement in crowdfunding publishing

DOI

10.2991/978-2-38476-253-8_26How to use a DOI?

Keywords

Crowdfunding; crowdfunding publishing; publishing model; postponement

Abstract

The problem of inventory backlog in publications is one of the pain points in the industry today. In addition, the poor sales of publications often plagues the majority of practitioners. The emerging publishing model of crowdfunding publishing fundamentally changes the traditional publishing process and can effectively solve the problems of inventory backlog and poor sales. This is actually an application of the concept of postponement: the natural social characteristics of crowdfunding platforms can achieve the dual effects of fundraising and brainstorming, which contains the idea of design postponement (the content design activities of publications are delayed). The participation of readers in content design is conducive to responding to reader needs and expanding publication sales; the pre-sale feature of crowdfunding publishing moves the consumption link forward, while the production activity of printing and copying publications is delayed until the demand is confirmed. The implementation of production postponement effectively avoids inventory backlog caused by decision-making based solely on experience. There is currently no research literature analyzing crowdfunding publishing from the perspective of postponement strategy. This article specifically analyzes the postponement mechanism in crowdfunding publishing, which is beneficial for publication project sponsors to fully utilize the concept of postponement in the crowdfunding process to solve the inventory and sales problems in the publishing industry.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Hengqing Xiong
AU  - Heping Shi
AU  - Minhui Tong
PY  - 2024
DA  - 2024/05/28
TI  - The idea of supply chain postponement in crowdfunding publishing
BT  - Proceedings of the 2024 3rd International Conference on Humanities, Wisdom Education and Service Management (HWESM 2024)
PB  - Atlantis Press
SP  - 210
EP  - 218
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-253-8_26
DO  - 10.2991/978-2-38476-253-8_26
ID  - Xiong2024
ER  -