Research on Problems and Improvement Strategies of Bank Customer Management Service

DOI

10.2991/978-2-38476-068-8_10How to use a DOI?

Keywords

Bank customer management service; Existing problems; Promotion strategy research

Abstract

Bank customer management service is very important for banks. It not only reflects the comprehensive level of a bank, but also reflects the importance that banks attach to customers, thus affecting bank efficiency. The customer management service of banks is different from the customer management service of other industries. Banks must base on their own characteristics and specify a targeted customer management service model. At present, there are outstanding problems in bank customer management services, such as uneven quality of service personnel, inadequate complaint feedback mechanism, etc. This paper is problem oriented, summarizes the problems in bank customer management services, and gives corresponding improvement countermeasures to provide ideas for the optimization of bank customer management services.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yufeng Wu
PY  - 2023
DA  - 2023/07/19
TI  - Research on Problems and Improvement Strategies of Bank Customer Management Service
BT  - Proceedings of the 2nd International Conference on Humanities, Wisdom Education and Service Management (HWESM 2023)
PB  - Atlantis Press
SP  - 60
EP  - 65
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-068-8_10
DO  - 10.2991/978-2-38476-068-8_10
ID  - Wu2023
ER  -