From Text to Communication Product: Transformation of Genres and Text Forms in Digital Age

DOI

10.2991/hssnpp-19.2019.43How to use a DOI?

Keywords

text, media text, communication product, genre, mass communication

Abstract

The changes in media environment always lead to changes in media system, which reflects a different quality of communications. Researchers of mass communications start focusing on the nature of actors, channels and effects. This article aims to analyze how the genre structure of texts that function in public communications changes, and to show how the traditional instrument of influencing public opinion - a text - has undergone fundamental changes in the past decade. A new concept of "communication product" is being considered. It refers to the result of professional activity in the field of public and mass communications which results in creation of a media product, an event product, an advertising or public relations product.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - A. Goryachev
AU  - E. Karmalova
AU  - K. Kiuru
AU  - A. Krivonosov
AU  - E. Peskova
PY  - 2019/07
DA  - 2019/07
TI  - From Text to Communication Product: Transformation of Genres and Text Forms in Digital Age
BT  - Proceedings of the Internation Conference on "Humanities and Social Sciences: Novations, Problems, Prospects" (HSSNPP 2019)
PB  - Atlantis Press
SP  - 233
EP  - 237
SN  - 2352-5398
UR  - https://doi.org/10.2991/hssnpp-19.2019.43
DO  - 10.2991/hssnpp-19.2019.43
ID  - Goryachev2019/07
ER  -