On Translation of Commercial Advertisements from the Perspective of Intertextuality

DOI

10.2991/hsmet-19.2019.41How to use a DOI?

Keywords

Intertextuality, Commercial advertisements, Translation strategies.

Abstract

Based on Julia Kristeva’s theory of intertextuality, by adopting Norman Fairclough’s classification of intertextuality, this document explains and demonstrates how to translate commercial advertisement texts(CAT). After a comprehensive analysis, this study puts forward three main leading principles for translations of CAT: duplicating, substituting and creating intertextuality context.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Haoran Xia
PY  - 2019/07
DA  - 2019/07
TI  - On Translation of Commercial Advertisements from the Perspective of Intertextuality
BT  - Proceedings of the 4th International Conference on Humanities Science, Management and Education Technology (HSMET 2019)
PB  - Atlantis Press
SP  - 229
EP  - 232
SN  - 2352-5398
UR  - https://doi.org/10.2991/hsmet-19.2019.41
DO  - 10.2991/hsmet-19.2019.41
ID  - Xia2019/07
ER  -