The Influence of User Network Environment on Reward Sharing Behavior in Social Media
Authors
Bing Guo
Corresponding Author
Bing Guo
Available Online June 2018.
- DOI
- 10.2991/hsmet-18.2018.36How to use a DOI?
- Keywords
- Social media, Social network, Reward sharing behavior.
- Abstract
For the study of user sharing behavior in social media, the network environment and incentive mechanisms are two important aspects. Based on the social network theory, this paper put forward the hypothesis, using crawler technology to grab user data on Sina Microblog platform. Based on 1774 samples, using SPSS software to carry out descriptive statistics, correlation analysis and regression analysis. The research shows that the network density in social media positively influences the user's reward-sharing behavior, network site has no significant effect on the reward sharing behavior of users.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Bing Guo PY - 2018/06 DA - 2018/06 TI - The Influence of User Network Environment on Reward Sharing Behavior in Social Media BT - Proceedings of the 2018 3rd International Conference on Humanities Science, Management and Education Technology (HSMET 2018) PB - Atlantis Press SP - 193 EP - 196 SN - 2352-5398 UR - https://doi.org/10.2991/hsmet-18.2018.36 DO - 10.2991/hsmet-18.2018.36 ID - Guo2018/06 ER -