A Study of the Content Dissemination Mechanism of “The Annual Comedy Contest” under The Perspective of The Meme Theory

DOI

10.2991/978-2-38476-281-1_24How to use a DOI?

Keywords

eme theory “Comedy of the Year” Mechanism of transmission Internet meme

Abstract

With the development of media technology, consumers' demand for entertainment industry has changed. The rise of online video platform provides conditions for the development of online variety show market, and online variety show presents a boom state. Each big video platform to create network variety show and content development, "the annual comedy series" is a typical case, in October 2021 after the rapid ones, resonate, online buzz and the output of the killer is not too cold, the audience ten years of work, such as high-quality comedy content. Some lines and images have become popular online memes, and some comedy segments have become meme replicators produced by netizens. Based on the theory of memes, this paper aims to analyze the role of network memes in the content production and dissemination of programs, as well as the important influence on their publicity effect, and to think about the development direction of new comedies in the future. This paper is divided into three parts. According to the memes elements in the program contents, the program's utilization and transformation of memes communication mechanism and the logic that the recycling of memes creates the program, the content communication mechanism of the Annual Comedy Contest is studied. The show's insight into the ecology of network communication and the full use of the meme effect are the main reasons for its success.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Shuojing Yang
PY  - 2024
DA  - 2024/08/31
TI  - A Study of the Content Dissemination Mechanism of “The Annual Comedy Contest” under The Perspective of The Meme Theory
BT  - Proceedings of the 2024 International Conference on Humanities, Arts, and Cultural Industry Development (HACID 2024)
PB  - Atlantis Press
SP  - 191
EP  - 197
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-281-1_24
DO  - 10.2991/978-2-38476-281-1_24
ID  - Yang2024
ER  -