Proceedings of the 2024 International Conference on Humanities, Arts, and Cultural Industry Development (HACID 2024)

<Previous Article In Volume
Next Article In Volume>

Research on User Profile of Knowledge Video - Taking Bilibili as an Example

Authors
Donghong Yang1, Luyao Guo1, *
1College of Economics and Management, Northeast Petroleum University, Daqing, China
*Corresponding author. Email: 1169675129@qq.com
Corresponding Author
Luyao Guo
Available Online 31 August 2024.
DOI
10.2991/978-2-38476-281-1_33How to use a DOI?
Keywords
B station platform; knowledge-based video content; user profile construction; textual analysis
Abstract

Constructing user profiles from relevant information and textual features in the comment sections of the B station platform enables the platform to understand user needs and preferences, thereby improving content, services, and enabling more precise marketing. From each subcategory under the knowledge-based video category, 8 sample videos were selected, yielding 152,823 comments from 104,811 users. These comments were statistically analyzed across various dimensions, including emotional characteristics derived through sentiment analysis. User groups were then clustered based on the similarity values and textual themes of the comments, using text similarity analysis. Based on the clustering results and additional features, user groups were categorized into three distinct segments, whose characteristics were visualized using word cloud diagrams.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2024 International Conference on Humanities, Arts, and Cultural Industry Development (HACID 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 August 2024
ISBN
978-2-38476-281-1
ISSN
2352-5398
DOI
10.2991/978-2-38476-281-1_33How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Donghong Yang
AU  - Luyao Guo
PY  - 2024
DA  - 2024/08/31
TI  - Research on User Profile of Knowledge Video - Taking Bilibili as an Example
BT  - Proceedings of the 2024 International Conference on Humanities, Arts, and Cultural Industry Development (HACID 2024)
PB  - Atlantis Press
SP  - 274
EP  - 280
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-281-1_33
DO  - 10.2991/978-2-38476-281-1_33
ID  - Yang2024
ER  -