Dynamic Cultural Totem: Art and Intellectual Property Merchandise in Consumer Society

DOI

10.2991/978-2-38476-281-1_7How to use a DOI?

Keywords

Consumer Society; Lowbrow Art; Elite Art; Art and Business; Art Intellectual Property

Abstract

With the boundaries between Chinese and foreign contemporary art practices gradually expanding and merging under a cross-disciplinary perspective, the intersection of art and commerce in consumer society has become increasingly intimate. This article presents and analyses case studies of artists working across these boundaries in the field of contemporary art, exploring the instability of “lowbrow art” and “elite art” as subcultures become mainstream. The dissemination of contemporary art works based on intellectual property rights has made them more popular, while hip-hop art has entered the halls of art museums, making itself elite. This change is closely related to its internal cultural causes and social values. The dynamic transformation and bridge between mass culture and elite culture in the game of art and commerce.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Tengfei Xu
PY  - 2024
DA  - 2024/08/31
TI  - Dynamic Cultural Totem: Art and Intellectual Property Merchandise in Consumer Society
BT  - Proceedings of the 2024 International Conference on Humanities, Arts, and Cultural Industry Development (HACID 2024)
PB  - Atlantis Press
SP  - 41
EP  - 47
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-281-1_7
DO  - 10.2991/978-2-38476-281-1_7
ID  - Xu2024
ER  -