Analysis of Halal Tourism Readiness Through the Application of the Indonesia Muslim Travel Index (IMTI) In Realizing Regional Muslim-Friendly Tourism In Jambi Province

DOI

10.2991/978-2-38476-110-4_46How to use a DOI?

Keywords

Halal Tourism; Indonesia Muslim Travel Index (IMTI); Readiness Level

Abstract

This study aims to determine and measure the level of readiness for halal tourism in Jambi Province by applying the Indonesia Muslim Travel Index (IMTI). The research method used is descriptive quantitative with an purposive sampling technique in determining source person. Sources of data used are primary data and secondary data results from literature studies and observation. The analytical method used is the assessment analysis technique through a nagging point system consisting of 5 classes: Very Ready, Ready, Less Ready, Not Ready, And Very Not Ready. Readiness in implementing the Indonesia Muslim Travel Index (IMTI) in Jambi Province by adding up all readiness scores of the IMTI in terms of Access, Communication, Environment, and Services. Regarding access, which consists of Air Access, Rail Access, Sea Access, and Road Infrastructure, it is caregorized as Less Ready. Then in terms of Communication, consisting of Muslim visitor guides, stakeholder education, market outreach, tour guides, and digital marketing, they are categorized as Not Ready. From an Environmental perspective, it consists of domestic tourist arrivals, international tourist arrivals, Wi-Fi coverage at the airport, and commitment to Muslim-friendly tourism, categorized as totaly Not Ready. And in terms of Services, it consists of halal restaurants, mosques, airports, hotels, and attractions, classified as Less Ready. It can be conclude that the Jambi Province is categorized as Less Ready to realize a Muslim Environment friendly in Jambi Province.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Nurida Isnaeni
AU  - Ridhwan
AU  - Paulina Lubis
AU  - Fauziah Chairiyati
PY  - 2023
DA  - 2023/11/07
TI  - Analysis of Halal Tourism Readiness Through the Application of the Indonesia Muslim Travel Index (IMTI) In Realizing Regional Muslim-Friendly Tourism In Jambi Province
BT  - Proceedings of the 4th Green Development International Conference (GDIC 2022)
PB  - Atlantis Press
SP  - 434
EP  - 444
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-110-4_46
DO  - 10.2991/978-2-38476-110-4_46
ID  - Isnaeni2023
ER  -