Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

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The Influence of Product Innovation on Competitive Advantage in the Beverage Business Tekun.id

Authors
Nizar Alam Hamdani1, *, Rifan Rahmat Ramdani2
1Fakultas Ekonomi, Universitas Garut, Garut, Indonesia
2Fakultas Kewirausahaan, Universitas Garut, Garut, Indonesia
*Corresponding author. Email: nizar_hamdani@uniga.ac.id
Corresponding Author
Nizar Alam Hamdani
Available Online 29 September 2023.
DOI
10.2991/978-94-6463-234-7_187How to use a DOI?
Keywords
Product Innovation; Competitive Advantage
Abstract

This study discusses the Effect of Product Innovation on Competitive Advantage in Tekun.id Beverage Business. The researchers used a causal research design with a survey type of 58 respondents who were consumers Tekun.id. The data analysis technique used is a linear regression test using the SPSS version 25 application. Product Innovation has a positive and significant effect on Competitive Advantage. This research benefits from developing an applied theory that competitive advantages in the beverage industry are strongly influenced by competitive advantages. For further research, it is hoped that it can examine dependent variables that are not listed in this research model and can conduct even better research. This research has practical benefits for business actors to increase value by continuously developing product innovations to achieve competitive advantage. This research model is compiled based on gaps in previous studies and methods of collecting data from populations or samples that can be measured. The novelty in this study is the testing of how much influence Product Innovation has on Competitive Advantage and the selection of different research sites.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 September 2023
ISBN
10.2991/978-94-6463-234-7_187
ISSN
2352-5428
DOI
10.2991/978-94-6463-234-7_187How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nizar Alam Hamdani
AU  - Rifan Rahmat Ramdani
PY  - 2023
DA  - 2023/09/29
TI  - The Influence of Product Innovation on Competitive Advantage in the Beverage Business Tekun.id
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 1776
EP  - 1783
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_187
DO  - 10.2991/978-94-6463-234-7_187
ID  - Hamdani2023
ER  -