The Ambiguity of Information Over the Paris Fashion Week on the Trust of Ms Glow Resellers

DOI

10.2991/978-94-6463-234-7_164How to use a DOI?

Keywords

Ambiguity of information; Trust; Resellers; Paris Fashion Week

Abstract

This study derives from an issue of information ambiguity that became a polemic in the community due to the false information posted on Instagram by MSGLOW. The public claimed that this brand deceived them by stating that it would participate in The Paris Fashion Week event while it only participated in The Paris Fashion Show coincided with the actual event. Therefore, this paper reports the ambiguous information impacts posted on Instagram @msglowbeauty on the trust of resellers in Bandung City to buy and sell their products. This study is mixed-method research employing both qualitative descriptive and quantitative by employing MSGLOW resellers in Bandung who was active users of Instagram as the unit of analysis. The samples of this study were MSGLOW resellers totaling 100 respondents. Furthermore, this study used Cluster Random Sampling and Hypothesis-Simple Linear Regression Test as data analysis procedures by testing the Coefficient of Determination (R2), T-test, and F-Test. The instrument test uses Validity & Reliability analysis. The analysis tool uses SPSS 26. The findings revealed that Ho was approved but H1 was denied since there were no significant effects of the contribution of the variable Information Ambiguity on the trust of resellers in the city of Bandung. The ambiguity of the information posted by MS GLOW on Instagram @msglowbeauty claiming to be appearing at the Paris Fashion Week event does not affect the trust of MSGLOW resellers in Bandung since it was still affected by other factors. Resellers still believed in MS GLOW, for purchasing goods and reselling MS GLOW products to consumers.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Halimah Zahrah
AU  - Ratih Hurriyati
AU  - Heny Hendrayati
PY  - 2023
DA  - 2023/09/29
TI  - The Ambiguity of Information Over the Paris Fashion Week on the Trust of Ms Glow Resellers
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 1561
EP  - 1569
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_164
DO  - 10.2991/978-94-6463-234-7_164
ID  - Zahrah2023
ER  -