Productization of Services as a Growth Strategy for Aircraft MRO Company

DOI

10.2991/978-94-6463-234-7_182How to use a DOI?

Keywords

Growth strategy; productization of services; Total care aircraft

Abstract

This paper is intended to contribute directly to recent business aviation undergoing enormous changes, especially with the pandemic-19 and war, as well as rapid technological changes. The purpose of this paper’s preliminary survey and review is to analyze and look for alternative strategies for aircraft MRO companies (maintenance, repair, & overhaul) to respond to changing airline demands for ‘total care aircraft’. This demand tends to increase and leads to integrated goods and services so that aircraft MRO could respond with an excellent service towards an exceptional airline’s operations and maintenance of the aircraft and components. This empirical research used preliminary research to hold companies that manage airlines, aircraft MRO, and providers of aircraft mechanics and other MRO experts. Due to limited research on MRO aircraft, especially those concerning ‘total care aircraft’, the study combined a literature review on related literature and limited face-to-face interviews. The results are obtained by developing a growth strategy that can be carried out in two ways: concentration and diversification. The MROs provide a total solution to airlines by integrating services and products through the productization of services. MROs are offering maintenance services bundled with the provision of service with products. MROs excel in the maintenance provision, particularly when the product has reached a specific cycle (matured age) work scope.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jemsly Hutabarat
AU  - B. Yuliarto Nugroho
AU  - Martani Huseini
PY  - 2023
DA  - 2023/09/29
TI  - Productization of Services as a Growth Strategy for Aircraft MRO Company
BT  - Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)
PB  - Atlantis Press
SP  - 1735
EP  - 1740
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-234-7_182
DO  - 10.2991/978-94-6463-234-7_182
ID  - Hutabarat2023
ER  -