Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)

Analysis of Online Insurance Purchase Decisions for Gen X and Millennial Consumers in Indonesia

Authors
Sugesko Sugesko1, *, Rahmat Hidayat2, Bambang Widjajanta3, Ratih Hurriyati4
1School of Postgraduate Studies, Universitas Pendidikan Indonesia Jalan, Dr. Setiabudhi No 229 Bandung 40154 Indonesia
2School of Postgraduate Studies, Universitas Pendidikan Indonesia Jalan, Dr. Setiabudhi No 229 Bandung 40154 Indonesia
3Universitas Pendidikan Indonesia Jalan, Dr. Setiabudhi No 229 Bandung 40154 Indonesia
4Universitas Pendidikan Indonesia Jalan, Dr. Setiabudhi No 229 Bandung 40154 Indonesia
*Corresponding author. Email: sugesko@upi.edu
Corresponding Author
Sugesko Sugesko
Available Online 12 July 2022.
DOI
10.2991/aebmr.k.220701.059How to use a DOI?
Keywords
Online Insurance; Trust; Price; Company Reputation; Service Quality; Technology; Social Influence; Purchase Decision
Abstract

The trend of selling insurance online is currently increasing quite rapidly. Almost all insurance companies focus on developing insurance marketing and sales through internet/digital media. This study analyzes the factors related to online insurance purchasing decisions made by gen X and millennials consumers. The qualitative approach was used through a literature review related to the research topic. Based on research that analyzes several articles in journals through stages, it was found that online insurance purchasing decisions were influenced by trust factor with company reputation, service quality, technology, and social influences as mediating factors with uncertainty and price as moderating factor. These factors were obtained after doing an advance search, filtering duplication, titles, abstracts, conclusions, and full-text screening. Suggestions for the future are to do in-depth research, especially with the diverse demographic background in Indonesia and more specific online insurance products.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
12 July 2022
ISBN
978-94-6239-590-9
ISSN
2352-5428
DOI
10.2991/aebmr.k.220701.059How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Sugesko Sugesko
AU  - Rahmat Hidayat
AU  - Bambang Widjajanta
AU  - Ratih Hurriyati
PY  - 2022
DA  - 2022/07/12
TI  - Analysis of Online Insurance Purchase Decisions for Gen X and Millennial Consumers in Indonesia
BT  - Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
PB  - Atlantis Press
SP  - 304
EP  - 311
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220701.059
DO  - 10.2991/aebmr.k.220701.059
ID  - Sugesko2022
ER  -