Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)

The Impact of Covid-19 Pandemic on Consumer Behavior in Tourism Sector

Authors
Budhi W Fitriadi1, *, Ratih Hurriyati2, Bambang Widjajanta3
1School of Postgraduate Studies, Universitas Pendidikan Indonesia Jalan, Dr. Setiabudhi No 229 Bandung 40154 Indonesia
2Universitas Pendidikan Indonesia Jalan, Dr. Setiabudhi No 229 Bandung 40154 Indonesia
3Universitas Pendidikan Indonesia Jalan, Dr. Setiabudhi No 229 Bandung 40154 Indonesia
*Corresponding author. Email: budhiwahyu@upi.edu
Corresponding Author
Budhi W Fitriadi
Available Online 12 July 2022.
DOI
10.2991/aebmr.k.220701.060How to use a DOI?
Keywords
Consumer Behavior; Tourists; Covid-19
Abstract

This research aimed to at providing an exploratory description of changes in tourist behavior in at-risk communities and how they affect the marketing strategy undertaken by the tourism industry as a tourism service provider. The research method is carried out with a qualitative approach with an observation method which is indicated by recording tourist behavior patterns as consumers through analysis of the content or message of a document obtained from some secondary data. Documents related to changes in tourist behavior during the Covid-19 pandemic related to statements, news, and research results published in the journal were analyzed based on several theories and relevant literature. The study results showed that the global panic caused by Covid-19 affected travel intentions. The Covid-19 pandemic affected travel habits; people will avoid traveling in groups and being surrounded by people. They will also avoid the risk of traveling without travel insurance. This pandemic has attracted the general public’s attention about hygiene and health issues. Due to the economic crisis, tourists will be more careful in spending their money on tourist trips. Tourists refrain from eating out and respect nature more and practice more responsible tourism. This crisis is seen as an opportunity to change their consumption practices. Therefore, it is recommended that tourism managers focus on media strategies, foster a positive image, and stimulate tourism during and after the crisis. In addition, motivating tourists to travel during the pandemic season is an opportunity for managers to raise awareness of the pandemic season by presenting the benefits of travel and its opportunities (attractions, activities, services, etc.). It is also an opportunity for managers to build customer loyalty by changing their perception of travel in the pandemic season.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
12 July 2022
ISBN
978-94-6239-590-9
ISSN
2352-5428
DOI
10.2991/aebmr.k.220701.060How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Budhi W Fitriadi
AU  - Ratih Hurriyati
AU  - Bambang Widjajanta
PY  - 2022
DA  - 2022/07/12
TI  - The Impact of Covid-19 Pandemic on Consumer Behavior in Tourism Sector
BT  - Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
PB  - Atlantis Press
SP  - 312
EP  - 316
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220701.060
DO  - 10.2991/aebmr.k.220701.060
ID  - Fitriadi2022
ER  -