The Analysis of Factors That Affect Intention to Use on E-learning Users Using Technology Acceptance Model (TAM) Approach

DOI

10.2991/aebmr.k.210831.116How to use a DOI?

Keywords

Affect Intention to Use, E-Learning, Technology Acceptance Model

Abstract

New form of learning that combines technology, called an e-learning revolution, has increased in recent years and is projected to increase more in the coming years. However, some research proved that most e-learning programs showed a higher failure rate than traditional learning methods. Technology addiction and its availability in the modern world, and the economic potential for organizations, make it essential to understand the factors that might lead to increase e-learning adoption in the organizational context. This study will see employees’ intention to use an e-learning by extending the Technological Acceptance Model (TAM) using some other related factors, such as goal orientation learning, management support, computer self-efficacy, and enjoyment. This study was conducted on 213 respondents in a company that owns e-learning using a questionnaire. Data obtained were analyzed using Structural Equation Modeling (SEM) using AMOS software. The results show that of the four variables, goal orientation learning and enjoyment have a significant positive effect on perceived ease of use and perceived usefulness, which acts as mediation towards the intention to use in the Technological Acceptance Model (TAM). In addition, an additional variable, which is satisfaction, proved a significant positive effect on the intention to use.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dila Fitriza Rulevy
AU  - Ayu Aprilianti
PY  - 2021
DA  - 2021/09/02
TI  - The Analysis of Factors That Affect Intention to Use on E-learning Users Using Technology Acceptance Model (TAM) Approach
BT  - Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020)
PB  - Atlantis Press
SP  - 602
EP  - 608
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210831.116
DO  - 10.2991/aebmr.k.210831.116
ID  - Rulevy2021
ER  -