Determinants of Online Commerce Platform Analyzed with Website Quality Theory

DOI

10.2991/gcbme-16.2016.127How to use a DOI?

Keywords

E-Commerce; Website Quality; Information Technology; Online business

Abstract

In facing the globalization, every business takes advantage in the use of internet to maximize their online platforms. For most online commerce websites in Indonesia, the need to increase their performance comes in form of maximizing online platforms. This study focused on Lazada Indonesia website ( www.lazada.co.id ) and observed the customers' perception towards its quality. The paper uses Website Quality Theory (WebQual) and the data is descriptive. The research was done by spreading questionnaires to 100 respondents in Bandung to determine what are the factors determining website quality of Lazada Indonesia. The result shows that website's good reputation, detailed information, safe transaction, relevant information, believeable information and information easy to understand are the most determining factors of Lazada website that are perceived by the customers.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mahir Pradana
PY  - 2016/08
DA  - 2016/08
TI  - Determinants of Online Commerce Platform Analyzed with Website Quality Theory
BT  - Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
PB  - Atlantis Press
SP  - 676
EP  - 679
SN  - 2352-5428
UR  - https://doi.org/10.2991/gcbme-16.2016.127
DO  - 10.2991/gcbme-16.2016.127
ID  - Pradana2016/08
ER  -