Research on the Impact of Social Media User Sharing on Customer Consumption Behavior

DOI

10.2991/978-94-6463-546-1_35How to use a DOI?

Keywords

Social media marketing; Consumption behavior; Perceived value

Abstract

Based on the background of social media marketing, this paper combines the technology acceptance model, customer perceived value theory and information adoption theory as the theoretical basis, and uses the questionnaire survey method to explore the impact of social media user sharing on customer consumption behavior.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ke Zhang
PY  - 2024
DA  - 2024/10/27
TI  - Research on the Impact of Social Media User Sharing on Customer Consumption Behavior
BT  - Proceedings of the 2024 2nd International Conference on Finance, Trade and Business Management (FTBM 2024)
PB  - Atlantis Press
SP  - 316
EP  - 320
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-546-1_35
DO  - 10.2991/978-94-6463-546-1_35
ID  - Zhang2024
ER  -