Proceedings of the 2024 2nd International Conference on Finance, Trade and Business Management (FTBM 2024)

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A Strategic Decision-Making Model Combining SWOT Analysis with AHP Method

Authors
Yangyang Liu1, *
1A student at Nottingham University Business School China, University of Nottingham Ningbo China, 315100, Ningbo, Zhejiang, China
*Corresponding author. Email: lyydyouxianghz@outlook.com
Corresponding Author
Yangyang Liu
Available Online 27 October 2024.
DOI
10.2991/978-94-6463-546-1_25How to use a DOI?
Keywords
Strategic decision-making; SWOT analysis; AHP method; Weights; Microsoft
Abstract

This research starts with the questions: How firms make strategic decisions? What strategic decision-making model does firms use? Are there any deficiencies in current strategic decision-making models? Then this research identified and solved equal weights and lacking quantitative data problem of a prominent strategic decision-making model: the SWOT analysis. By combining the SWOT analysis and AHP method, a novel, objective, quantitative, and practical strategic decision-making model is proposed. The validity and implementation process of the proposed model is demonstrated by conducting a case study on Microsoft’s strategic acquisition on Activision Blizzard. The research also found a new explanation for Microsoft’s strategic acquisition. That is Microsoft prioritized the Threat group and weakness group. The improved strategic-decision making model provide valuable insights for firms.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 2nd International Conference on Finance, Trade and Business Management (FTBM 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
27 October 2024
ISBN
978-94-6463-546-1
ISSN
2352-5428
DOI
10.2991/978-94-6463-546-1_25How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yangyang Liu
PY  - 2024
DA  - 2024/10/27
TI  - A Strategic Decision-Making Model Combining SWOT Analysis with AHP Method
BT  - Proceedings of the 2024 2nd International Conference on Finance, Trade and Business Management (FTBM 2024)
PB  - Atlantis Press
SP  - 228
EP  - 235
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-546-1_25
DO  - 10.2991/978-94-6463-546-1_25
ID  - Liu2024
ER  -