Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022)

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Marketing Channel Construction of New Media Communication Business Market Based on Cloud Platform

Authors
Yixi Zhang1, *
1CHASS Humanities and Social Sciences, North Carolina State University, Raleigh, NC, 27695, USA
*Corresponding author. Email: Ethylenezyx@outlook.com
Corresponding Author
Yixi Zhang
Available Online 14 December 2022.
DOI
10.2991/978-94-6463-054-1_76How to use a DOI?
Keywords
Cloud Platform; New Media; Communication Business Market; Marketing Channel
Abstract

With the development and popularization of the mobile Internet, citizens can watch news, enjoy entertainment gossip, search for tips, and even deal with work covered by the network, creating the era of mass participation media. In the process of information dissemination, new media attaches great importance to the participation of users and advertisers. This also means that users have become particularly important to the new media industry. The new media communication business market understands the direct needs of subdivided users through big data analysis, and determines the positioning and marketing direction of communication services. Taking the new media communication commercial market in the urban area of City A as an example, this paper establishes a communication marketing channel system based on the cloud platform by analyzing the current situation of the communication business hall in City A and the problems existing in its marketing channels. The marketing channel system is mainly divided into its own channels. And social channels, members of each channel can obtain business information in the cloud environment, to effectively carry out sales and service work and improve the work efficiency of the entire marketing channel.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
14 December 2022
ISBN
978-94-6463-054-1
ISSN
2352-5428
DOI
10.2991/978-94-6463-054-1_76How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yixi Zhang
PY  - 2022
DA  - 2022/12/14
TI  - Marketing Channel Construction of New Media Communication Business Market Based on Cloud Platform
BT  - Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022)
PB  - Atlantis Press
SP  - 697
EP  - 704
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-054-1_76
DO  - 10.2991/978-94-6463-054-1_76
ID  - Zhang2022
ER  -