Introduction of Digital Payments to Buying Interest in MSMEs Rumah BUMN South Sumatra

Ummasyroh Ummasyroh; Yesita Astarina; Ulfah Muharramah; Dwi Riana; Ghea Monica Ananda; Tri Octha Rina Ramadhanty; Rahman Rosihan

doi:10.2991/978-2-38476-220-0_13

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Introduction of Digital Payments to Buying Interest in MSMEs Rumah BUMN South Sumatra

Authors

Ummasyroh Ummasyroh¹^{, *}, Yesita Astarina¹, Ulfah Muharramah¹, Dwi Riana¹, Ghea Monica Ananda¹, Tri Octha Rina Ramadhanty¹, Rahman Rosihan¹

¹Politeknik Negeri Sriwijaya, Palembang, South Sumatera, Indonesia

^*Corresponding author. Email: imashusaini@gmail.com

Corresponding Author

Ummasyroh Ummasyroh

Available Online 29 February 2024.

DOI: 10.2991/978-2-38476-220-0_13 How to use a DOI?
Keywords: Digital Payment; Buying Interest; QRIS; MSMEs
Abstract: This study aimed to determine the effect of digital payments namely QRIS on buying interest. The object of this research is MSMEs, assisted by Rumah BUMN South Sumatra. This research was conducted using a quantitative-descriptive approach. The population in this study was 20 MSMEs assisted by Rumah BUMN South Sumatra. The sampling technique used was the census method. Namely, the entire population was used as the research sample. Data was collected by distributing a questionnaire and giving an examination to writing. The analytical method in this research uses simple regression analysis and data processing using SPSS. This research shows that the majority of MSME members, under the guidance of Rumah BUMN South Sumatra, have implemented a digital payment system using QRIS. However, in practice, it turns out that many consumers do not want to use digital payment systems. They are more comfortable using cash. This is material for the next study, consumers need to receive education regarding the use of digital payment systems. This is what underlies the results of this study, showing that digital payments do not influence buying interest.
Copyright: © 2024 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 7th FIRST 2023 International Conference on Global Innovations (FIRST-T3 2023)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 29 February 2024
ISBN: 978-2-38476-220-0
ISSN: 2352-5398
DOI: 10.2991/978-2-38476-220-0_13 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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ris enw bib

TY  - CONF
AU  - Ummasyroh Ummasyroh
AU  - Yesita Astarina
AU  - Ulfah Muharramah
AU  - Dwi Riana
AU  - Ghea Monica Ananda
AU  - Tri Octha Rina Ramadhanty
AU  - Rahman Rosihan
PY  - 2024
DA  - 2024/02/29
TI  - Introduction of Digital Payments to Buying Interest in MSMEs Rumah BUMN South Sumatra
BT  - Proceedings of the 7th FIRST 2023 International Conference on Global Innovations (FIRST-T3 2023)
PB  - Atlantis Press
SP  - 109
EP  - 116
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-220-0_13
DO  - 10.2991/978-2-38476-220-0_13
ID  - Ummasyroh2024
ER  -

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