The Innovation of South Sumatera Traditional Batik E-Commerce Applications

DOI

10.2991/assehr.k.220202.001How to use a DOI?

Keywords

E-Commerce; Traditional batik; marketing

Abstract

This study aims to help develop the sale of various batik with the characteristics of the South Sumatra region by using an information technology (E-Commerce) approach. The distribution of batik sales can be done to help increase the quantity of sales which will result in the output of the Palembang traditional batik E-commerce application. This research will also result Haki certificate outputs, articles that are ready to be published and teaching materials that can be applied to entrepreneurship courses. This study involved 4 partners who were used as objects for data collection, namely the owners of traditional Batik SMEs in South Sumatra. The research methodology used in this study is descriptive analysis method, namely the method by collecting, explaining, analyzing the data obtained and exploring problems that may exist, in the hope of obtaining new knowledge as policy information.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Ayu Chotibah
AU  - Bainil Yulina
AU  - Desi Apriyanty
AU  - Evada Dewata
AU  - Pridson Mandiangan
PY  - 2022
DA  - 2022/02/11
TI  - The Innovation of South Sumatera Traditional Batik E-Commerce Applications
BT  - Proceedings of the 5th FIRST T3 2021 International Conference (FIRST-T3 2021)
PB  - Atlantis Press
SP  - 1
EP  - 6
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220202.001
DO  - 10.2991/assehr.k.220202.001
ID  - Chotibah2022
ER  -