Proceedings of 6th FIRST T3 2022 International Conference (FIRST-SS 2022)

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Implementation of Promotional Videos in the Tourism Industry: Is It Possible to Increase Local Revenue in the Digital Economy?

Authors
Riana Mayasari1, *, Indri Ariyanti2, Fithri Selva Jumeilah3, Indriani Indah Astuti1
1Department of Accounting, Politeknik Negeri Sriwijaya, Palembang, Indonesia
2Department of Informatics Management, Politeknik Negeri Sriwijaya, Palembang, Indonesia
3Departement of Computer Engineering, Politeknik Negeri Sriwijaya, Palembang, Indonesia
*Corresponding author. Email: riana.mayasari@polsri.ac.id
Corresponding Author
Riana Mayasari
Available Online 31 July 2023.
DOI
10.2991/978-2-38476-026-8_14How to use a DOI?
Keywords
motion graphic; tourism; local revenue; video
Abstract

This research was aimed to see the contribution of tourism sector local revenue to total LOSR. This research is applied research to consolidate previous research to solve a problem. Data collection techniques were carried out through documentation, interviews and observation. The data obtained were quantitative and qualitative data. Documentation was done by calculating the potential of LOSR in the tourism sector, interviews were carried out with the government of the city of Pagaralam, observations were made at the data collection location with real conditions. The results of this study showed that Pagaralam City’s LOSR was 116.27% for the 2019–2021 period. The average contribution of the Tourism sector to LOSR was 3,63% in 2019, 1,80% in 2020, and 4,15% in 2021 with an average 3,19%. in three years. The small contribution of the tourism sector is due to the absence of good and digital-based tourism promotion activities. a strategy to increase local revenue is through promotional innovations using media with motion graphic techniques. It is expected that this applied research will be a solution to the problems experienced by the government of Pagaralam in increasing LOSR from tourism sector.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of 6th FIRST T3 2022 International Conference (FIRST-SS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 July 2023
ISBN
978-2-38476-026-8
ISSN
2352-5398
DOI
10.2991/978-2-38476-026-8_14How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Riana Mayasari
AU  - Indri Ariyanti
AU  - Fithri Selva Jumeilah
AU  - Indriani Indah Astuti
PY  - 2023
DA  - 2023/07/31
TI  - Implementation of Promotional Videos in the Tourism Industry: Is It Possible to Increase Local Revenue in the Digital Economy?
BT  - Proceedings of 6th FIRST T3 2022 International Conference (FIRST-SS 2022)
PB  - Atlantis Press
SP  - 113
EP  - 125
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-026-8_14
DO  - 10.2991/978-2-38476-026-8_14
ID  - Mayasari2023
ER  -