Proceedings of the 7th FIRST 2023 International Conference on Global Innovations (FIRST-ESCSI 2023)

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Rebranding Visual Identity to Support the Promotion of Rumah Batik Serasan using the Thingking Design Method

Authors
Meiyi Darlies1, Hidayati Ami1, Ema Laila1, Hartini1, Laeli Dewi Azizah1, Masyrof Syihab1, Ikhthison Mekongga1, Aryanti Aryanti2, *
1Departement of Computer Engineering, Politeknik Negeri Sriwijaya, Srijaya Negara, Palembang, Indonesia
2Departement of Electrical Engineering, Politeknik Negeri Sriwijaya, Srjaya Negara, Palembang, Indonesia
*Corresponding author.
Corresponding Author
Aryanti Aryanti
Available Online 27 February 2024.
DOI
10.2991/978-94-6463-386-3_43How to use a DOI?
Keywords
Rebranding; Visual identity; Batik Serasan; Design Thinking
Abstract

Some challenges cannot be avoided, and there is increasingly fierce competition makes business actors compete to create new opportunities and things to face competitors. Updates to creative and innovative business ideas continue to emerge, creating new opportunities and a fairly broad market. Therefore, rebranding is needed to show the brand image to the target audience they want, which requires a brand strategy to establish itself so that consumers can recognize it. In this research, visual identity rebranding was carried out to support promotional media at Rumah Batik Serasan using the design thinking method. Logo rebranding was chosen as the most needed solution to increase sales of Batik Serasan products. Visual identity testing is carried out using validity and reliability tests from media experts and material experts. The test results from media experts based on the appearance aspect, usage aspect, and utilization aspect got an index of 0.80 in the High/Valid category, while the test results from material experts based on the readability aspect, utilization aspect, and memorable aspect (impression) got the index 0.87 and are in the very high/very valid category. As a result of the visual identity rebranding that has been carried out, the logo is ready to be used.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th FIRST 2023 International Conference on Global Innovations (FIRST-ESCSI 2023)
Series
Advances in Engineering Research
Publication Date
27 February 2024
ISBN
978-94-6463-386-3
ISSN
2352-5401
DOI
10.2991/978-94-6463-386-3_43How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Meiyi Darlies
AU  - Hidayati Ami
AU  - Ema Laila
AU  - Hartini
AU  - Laeli Dewi Azizah
AU  - Masyrof Syihab
AU  - Ikhthison Mekongga
AU  - Aryanti Aryanti
PY  - 2024
DA  - 2024/02/27
TI  - Rebranding Visual Identity to Support the Promotion of Rumah Batik Serasan using the Thingking Design Method
BT  - Proceedings of the 7th FIRST 2023 International Conference on Global Innovations (FIRST-ESCSI 2023)
PB  - Atlantis Press
SP  - 408
EP  - 418
SN  - 2352-5401
UR  - https://doi.org/10.2991/978-94-6463-386-3_43
DO  - 10.2991/978-94-6463-386-3_43
ID  - Darlies2024
ER  -