Livestream Marketing and Digital Transformation of Enterprise Marketing Mode

DOI

10.2991/aebmr.k.201211.037How to use a DOI?

Keywords

Livestream marketing, marketing model, enterprise digital transformation, digital economy

Abstract

Under the impact of the COVID-19 epidemic situation, countless enterprises save themselves through livestream e-commerce, so that livestream into the public view. In order to explore the relationship between livestream marketing and enterprise digital transformation, this paper analyzes livestream marketing from the perspective of enterprise digital transformation, and on this basis explores how live broadcast can help enterprises digital transformation.Livestream marketing is not only an expedient measure for enterprises to save themselves, but also an important driving force for the digital transformation and upgrading of enterprises.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Liubo Sang
PY  - 2020
DA  - 2020/12/14
TI  - Livestream Marketing and Digital Transformation of Enterprise Marketing Mode
BT  - Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020)
PB  - Atlantis Press
SP  - 217
EP  - 222
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201211.037
DO  - 10.2991/aebmr.k.201211.037
ID  - Sang2020
ER  -