Study on the Utility Evaluation and Countermeasures of Consumer Coupons Under the Background of COVID-19

DOI

10.2991/aebmr.k.201211.039How to use a DOI?

Keywords

Consumer coupons, multiplier effect, cash substitution effect, demand elasticity

Abstract

Since the outbreak of novel coronavirus pneumonia, the sales of non-essential commodities, catering industry and entertainment industry have been significantly affected. In order to effectively deal with the impact on the epidemic of consumption, various regions and departments have successively issued policies and measures to expand consumption. The issuance of consumer coupons is one of the major measures. This paper analyzes the utility of consumer coupons and the peculiarities of China’s environment, and researches the feasibility of issuing consumer coupons based on the analysis results. Finally, it proposes specific countermeasures and suggestions for the problem in the issuance, which provide a theoretical basis of the issuance of consumer coupons.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shubo Jiang
AU  - Muyang Ni
PY  - 2020
DA  - 2020/12/14
TI  - Study on the Utility Evaluation and Countermeasures of Consumer Coupons Under the Background of COVID-19
BT  - Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020)
PB  - Atlantis Press
SP  - 231
EP  - 235
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201211.039
DO  - 10.2991/aebmr.k.201211.039
ID  - Jiang2020
ER  -