Analysis on the Development Mode of New Car E-Commerce Platform Enterprises

DOI

10.2991/aebmr.k.201211.033How to use a DOI?

Keywords

New car e-commerce platform, new automobile retailing model, Maodou new car, automobile sales

Abstract

Under the background of Internet +, automobile e-commerce has become an important part of automobile marketing channel. EMo new car, Maodou new car, Tangeche and other new car trading and leasing businesses begin to emerge as the main commercial forms. This paper focuses on the new car e-commerce platform,summarizes the development models and trends of several influential new car e-commerce platform enterprises, and takes Maodou new car as an example. And the paper analyzes online and offline operations, product and market positioning, users and value-added services. The exploration for new car sales channels’ transformation to e-commerce platform will provide some references for the industry.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hugejile
AU  - Zhuqi Xu
PY  - 2020
DA  - 2020/12/14
TI  - Analysis on the Development Mode of New Car E-Commerce Platform Enterprises
BT  - Proceedings of the Fifth International Conference on Economic and Business Management (FEBM 2020)
PB  - Atlantis Press
SP  - 185
EP  - 190
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201211.033
DO  - 10.2991/aebmr.k.201211.033
ID  - 2020
ER  -