Design and Implementation of Wechat Marketing System on Web Mode

DOI

10.2991/etmhs-15.2015.81How to use a DOI?

Keywords

Internet; wechat; marketing system; web mode.

Abstract

The recent fast development of WeChat platform gradually raises a new requirement of connecting abstract mobile internet with the physical world. This requires new protocols, new theories and also engineering practices that model WeChat platform and physical resources in a unified framework, a challenge that few current approaches are able to tackle, a new field that attracts lots of researchers devote themselves to exploring. The solution must break the boundary between the mobile internet world and the physical world by providing a unified infrastructure that permits integrated models addressing issues from both worlds simultaneously. This paper proposes a framework to integrate WeChat platform. A case study is presented to demonstrate the advantage of the framework.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Guangyu Peng
PY  - 2015/03
DA  - 2015/03
TI  - Design and Implementation of Wechat Marketing System on Web Mode
BT  - Proceedings of the 2015 International Conference on Education Technology, Management and Humanities Science
PB  - Atlantis Press
SP  - 350
EP  - 353
SN  - 2352-5398
UR  - https://doi.org/10.2991/etmhs-15.2015.81
DO  - 10.2991/etmhs-15.2015.81
ID  - Peng2015/03
ER  -