Impact of online reviews on impulsive buying intention based on regulatory focus theory

DOI

10.2991/etmhs-15.2015.27How to use a DOI?

Keywords

Online reviews; Impulse buying intentions; Regulatory focus theory.

Abstract

Based on the existing literature combing found online reviews impact on impulse buying intentions. However, previous studies on how it affects the existence of contradictory inconsistent. Therefore, this paper introduces the concept of psychology, regulatory focus theory, trying to study this problem from the inside perspective.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhiguo Fan
AU  - Ping Zhang
PY  - 2015/03
DA  - 2015/03
TI  - Impact of online reviews on impulsive buying intention based on regulatory focus theory
BT  - Proceedings of the 2015 International Conference on Education Technology, Management and Humanities Science
PB  - Atlantis Press
SP  - 118
EP  - 121
SN  - 2352-5398
UR  - https://doi.org/10.2991/etmhs-15.2015.27
DO  - 10.2991/etmhs-15.2015.27
ID  - Fan2015/03
ER  -