Measurement of Mutual Trust Level Between Small Enterprises and Banks

DOI

10.2991/essd-19.2019.125How to use a DOI?

Keywords

mutual trust, small and medium enterprises, measurement of trust level, trust indices

Abstract

The article justifies the importance of trust factor in relations between economic subjects, particularly between small enterprises and banks. Present ways of measuring trust level between them have been analyzed and classified. Furthermore, drawbacks of these ways have been revealed and the conclusion of absence of an adequate way of measuring trust level between small enterprises and banks has been made. Synthesis index measuring the level of trust relations between banks and small companies has been worked out. Calculations of the indices, suggested by the authors, have been made and the results have been compared with the macrolevel index Edelman Trust Barometer; the hypotheses, explaining the difference of the data trends, have been formulated. The results of the research might be used for calculating indices of mutual trust in other countries in order to choose the ways of improving the climate in interaction of banks with small companies.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - N.E. Egorova
AU  - E.A. Koroleva
PY  - 2019/07
DA  - 2019/07
TI  - Measurement of Mutual Trust Level Between  Small Enterprises and Banks
BT  - Proceedings of the 2nd International Conference on Education Science and Social Development (ESSD 2019)
PB  - Atlantis Press
SP  - 565
EP  - 567
SN  - 2352-5398
UR  - https://doi.org/10.2991/essd-19.2019.125
DO  - 10.2991/essd-19.2019.125
ID  - Egorova2019/07
ER  -