Proceedings of the 6th International Conference on Education Reform and Modern Management (ERMM 2021)

Research on the Optimization of MBA Course “Management Communication” in Universities of Science and Engineering Under the Background of Double First-Class Construction: A Case Study of Central South University

Authors
Hui Tian, Jiahuan Wang, Huachen Pan
Corresponding Author
Hui Tian
Available Online 14 May 2021.
DOI
10.2991/assehr.k.210513.101How to use a DOI?
Keywords
Double first-class, Management communication, University of science and engineering, MBA, Curriculum construction
Abstract

On the basis of combing the relevant research fruits, taking Central South University for example, this paper analyzes the current situation of MBA course “management communication” from three aspects: the characteristics of the course, the problems existing in the course construction and the reasons for these problems, based on which, combining the requirements for “Double-first-class” construction, this paper puts forward the optimized paths of MBA “management communication” course under the background of “Double-first-class” construction from the four aspects of curriculum characteristics, teaching mode, the construction of teaching teams and fund guarantee.This paper is expected to provide reference for Science and Engineering Universities to build high-quality humanities courses with cutting-edge and characteristics, and to give guidance for the construction of “Double First-class” courses in science and engineering universities.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th International Conference on Education Reform and Modern Management (ERMM 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
14 May 2021
ISBN
978-94-6239-379-0
ISSN
2352-5398
DOI
10.2991/assehr.k.210513.101How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Hui Tian
AU  - Jiahuan Wang
AU  - Huachen Pan
PY  - 2021
DA  - 2021/05/14
TI  - Research on the Optimization of MBA Course “Management Communication” in Universities of Science and Engineering Under the Background of Double First-Class Construction: A Case Study of Central South University
BT  - Proceedings of the 6th International Conference on Education Reform and Modern Management (ERMM 2021)
PB  - Atlantis Press
SP  - 439
EP  - 442
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210513.101
DO  - 10.2991/assehr.k.210513.101
ID  - Tian2021
ER  -