Analysis on the Selling Strategies in the Luxury Good Market

DOI

10.2991/aebmr.k.220306.024How to use a DOI?

Keywords

Behavioral economy; Strategies; Identity; Advertise; Statistics

Abstract

At present, luxury goods become more and more popular among different groups of people. In order to attract more consumers, luxury companies came up unique way to show themselves to the whole world to gain more profit. Two well-known ways are Brand identity and Advertisement. This paper will focus on and analyze how luxury companies use brand identity and advertisement to present their specialities and make them standout in such competitive market.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Bowen Yin
PY  - 2022
DA  - 2022/03/17
TI  - Analysis on the Selling Strategies in the Luxury Good Market
BT  - Proceedings of the 7th International Conference on Economy, Management, Law and Education (EMLE 2021)
PB  - Atlantis Press
SP  - 150
EP  - 154
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220306.024
DO  - 10.2991/aebmr.k.220306.024
ID  - Yin2022
ER  -