Analysis on the Commercialization Phenomenon of Short Video Platform Douyin in China

DOI

10.2991/aebmr.k.210210.043How to use a DOI?

Keywords

Douyin, short video platform, media, development studies

Abstract

The commercialization phenomenon of short video platform has developed in China. This paper mainly describes the development process of Douyin, different ways of commercialization and specific economic benefits, as well as the existing problems and suggestions for improvement. Through the development of Douyin and his current growth stage, it is reasonable to draw the conclusion that there are still countless potential and opportunities for Douyin platform in the future and there will be more emergencies of fancy commercial ways.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jinghan Zhang
PY  - 2021
DA  - 2021/02/21
TI  - Analysis on the Commercialization Phenomenon of Short Video Platform Douyin in China
BT  - Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)
PB  - Atlantis Press
SP  - 276
EP  - 279
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210210.043
DO  - 10.2991/aebmr.k.210210.043
ID  - Zhang2021
ER  -