Analysis on the Opportunities and Challenges of Unilever’s Differentiated Competition by Using SWOT and PEST

DOI

10.2991/aebmr.k.210210.044How to use a DOI?

Keywords

Unilever, differential competitive advantages, SWOT, PEST, opportunities and challenges

Abstract

The outbreak of Covid-19 in 2020 has brought downturn to the global economy and many companies went bankrupt during the epidemic. However, according to Unilever’s financial report for the first half year, its sales fell only by 1.6% and its financial situation is still stable. The reason for it is not only for Unilever’s action of taking Covid-19 as normalization, but also for its differentiation strategies, which make Unilever a competitive enterprise when the consumer products are in demand in Covid-19. Through the literature research method, this article uses the combination of SWOT (strengths, weaknesses, opportunities and threats) and PEST (political, economic, social and technological factors) models to explore the internal and external environments of Unilever in 2020, and concludes that under the multiple impacts of the external environment, Unilever still has great opportunities to make development relying on its own excellent internal conditions.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yiming Cheng
PY  - 2021
DA  - 2021/02/21
TI  - Analysis on the Opportunities and Challenges of Unilever’s Differentiated Competition by Using SWOT and PEST
BT  - Proceedings of the 6th International Conference on Economics, Management, Law and Education (EMLE 2020)
PB  - Atlantis Press
SP  - 280
EP  - 284
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210210.044
DO  - 10.2991/aebmr.k.210210.044
ID  - Cheng2021
ER  -