An Empirical Study on the Identification of Driving Factors of Satisfaction with Online Learning Based on TAM*
- DOI
- 10.2991/aebmr.k.191225.205How to use a DOI?
- Keywords
- satisfaction, driving factors, TAM, online learning, empirical research
- Abstract
Taking technology acceptance model (TAM) as the research framework and by means of random sampling method and questionnaire method, the author has conducted an acceptance scale survey on 340 predictive questionnaires, and made a quadratic regression analysis on the questionnaire data with the aid of SPSS24.0 analysis software, so as to discuss the perceived satisfaction of online learning, as well as the influence of behavioral attitude, perceived usefulness, perceived ease of use, and behavioral intention on the perceived satisfaction. The results shows that perceived usefulness, perceived ease of use, attitude and behavioral intention have significant positive effects on perceived satisfaction of online learning. Behavioral intention of online learning performs a partially mediating function in perceived usefulness, ease of use, attitude and satisfaction. It can be seen that online learning attitude, perceived usefulness and ease of use can positively influence online learning satisfaction through behavioral intention, while there is no significant difference between male and female on the above variables.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Chunling Shao PY - 2020 DA - 2020/01/07 TI - An Empirical Study on the Identification of Driving Factors of Satisfaction with Online Learning Based on TAM* BT - Proceedings of the 5th International Conference on Economics, Management, Law and Education (EMLE 2019) PB - Atlantis Press SP - 1067 EP - 1073 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.191225.205 DO - 10.2991/aebmr.k.191225.205 ID - Shao2020 ER -