Exploration on the Enterprise Model of Intramural Practical Training of Marketing in Technician College
Authors
Qin Ting, Wang Songchun
Corresponding Author
Wang Songchun
Available Online December 2018.
- DOI
- 10.2991/emle-18.2018.186How to use a DOI?
- Keywords
- practical training enterprises; brand image stores; technician colleges; skilled talents
- Abstract
The practical training mode of the enterprises practically trained in school is the inevitable choice of the practical teaching of marketing major that cannot separate the real enterprise environment. Meanwhile, it is also an important carrier for the integrated curriculum reform of marketing major and a powerful supplement to the existing practical training mode. Through such mode, the goal of training high-skilled talents can be realized with more targeted, and the theoretical teaching of marketing courses can be directly combined with the real operation of enterprises to achieve the "classroom + enterprise" teaching form.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Qin Ting AU - Wang Songchun PY - 2018/12 DA - 2018/12 TI - Exploration on the Enterprise Model of Intramural Practical Training of Marketing in Technician College BT - Proceedings of the 4th International Conference on Economics, Management, Law and Education (EMLE 2018) PB - Atlantis Press SP - 947 EP - 951 SN - 2352-5428 UR - https://doi.org/10.2991/emle-18.2018.186 DO - 10.2991/emle-18.2018.186 ID - Ting2018/12 ER -