Exploration on the Enterprise Model of Intramural Practical Training of Marketing in Technician College

DOI

10.2991/emle-18.2018.186How to use a DOI?

Keywords

practical training enterprises; brand image stores; technician colleges; skilled talents

Abstract

The practical training mode of the enterprises practically trained in school is the inevitable choice of the practical teaching of marketing major that cannot separate the real enterprise environment. Meanwhile, it is also an important carrier for the integrated curriculum reform of marketing major and a powerful supplement to the existing practical training mode. Through such mode, the goal of training high-skilled talents can be realized with more targeted, and the theoretical teaching of marketing courses can be directly combined with the real operation of enterprises to achieve the "classroom + enterprise" teaching form.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qin Ting
AU  - Wang Songchun
PY  - 2018/12
DA  - 2018/12
TI  - Exploration on the Enterprise Model of Intramural Practical Training of Marketing in Technician College
BT  - Proceedings of the 4th International Conference on Economics, Management, Law and Education (EMLE 2018)
PB  - Atlantis Press
SP  - 947
EP  - 951
SN  - 2352-5428
UR  - https://doi.org/10.2991/emle-18.2018.186
DO  - 10.2991/emle-18.2018.186
ID  - Ting2018/12
ER  -