Research on the Transformation and Upgrading of Physical Retailers in Internet Era

DOI

10.2991/emle-17.2017.111How to use a DOI?

Keywords

Internet era; physical retail; transformation and upgrading

Abstract

With the gradual expansion of the share of e-commerce in the retail market, it has brought tremendous impact on brick-and-mortar retailers. It has released the information of closing physical store. The overall performance of physical retailers is slump, and they are facing the transformation and innovation development. In this paper, the author analyzes the status quo of the development of physical retail enterprises, and explores the impact of Internet economy on the real retail industry. And then, the author puts forward strategies for the transformation and upgrading of physical retail enterprises.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Juhua Xiu
PY  - 2017/12
DA  - 2017/12
TI  - Research on the Transformation and Upgrading of Physical Retailers in Internet Era
BT  - Proceedings of the 3rd International Conference on Economics, Management, Law and Education (EMLE 2017)
PB  - Atlantis Press
SP  - 534
EP  - 537
SN  - 2352-5428
UR  - https://doi.org/10.2991/emle-17.2017.111
DO  - 10.2991/emle-17.2017.111
ID  - Xiu2017/12
ER  -