A Study on the Construction of Innovative Ecological System of "Content E-commerce"

DOI

10.2991/emle-17.2017.73How to use a DOI?

Keywords

content E-commerce; platform; innovative ecological system

Abstract

The current E-commerce enterprise competition is intense, entity shop increasing development of experiential marketing. If E-commerce platform plays only "sales platform" role, and operate the traditional mode of operation, it's far short for the enterprises to enhance their competitiveness, access to a broader market, keep the demand of the customer's viscosity. Therefore, this article is study on innovative ecological system of "content E-commerce", which can also be seen as the positive transformation of the current traditional E-commerce platform, mainly from two aspects, marketing system and commodities operations; to discuss the construction of the platform of "content E-commerce", hope to play a promoting role in the development of related businesses.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dingjie Xu
PY  - 2017/12
DA  - 2017/12
TI  - A Study on the Construction of Innovative Ecological System of "Content E-commerce"
BT  - Proceedings of the 3rd International Conference on Economics, Management, Law and Education (EMLE 2017)
PB  - Atlantis Press
SP  - 357
EP  - 359
SN  - 2352-5428
UR  - https://doi.org/10.2991/emle-17.2017.73
DO  - 10.2991/emle-17.2017.73
ID  - Xu2017/12
ER  -