Digital Technologies as a Factor in the Development of Modern Marketing

DOI

10.2991/emle-17.2017.8How to use a DOI?

Keywords

digital marketing; marketing communications; customer communications; digital transformation

Abstract

The article analyzes certain aspects of the digital transformation that is currently taking place in marketing communications all over the world. The widespread availability of digital technologies, the time consumers worldwide spend in a digital environment and the shift in customers' expectations in terms of personalization of communications are inevitably influencing the way companies address their clients and the communication channels they use. The companies will be forced to adjust their own structures and management priorities to fit these processes.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nadezhda Arkhipova
AU  - Alan Abaev
AU  - Madina Gurieva
PY  - 2017/12
DA  - 2017/12
TI  - Digital Technologies as a Factor in the Development of Modern Marketing
BT  - Proceedings of the 3rd International Conference on Economics, Management, Law and Education (EMLE 2017)
PB  - Atlantis Press
SP  - 30
EP  - 33
SN  - 2352-5428
UR  - https://doi.org/10.2991/emle-17.2017.8
DO  - 10.2991/emle-17.2017.8
ID  - Arkhipova2017/12
ER  -