Research on Strategic Performance Evaluation of Bright Dairy

DOI

10.2991/emle-16.2017.61How to use a DOI?

Keywords

Balanced Score Card; Social Responsibility; Bright Dairy

Abstract

As an effective performance evaluation system, Balanced Score Card has always been a hot topic in academic research. It shows the strategic trajectory of the organization through the interrelated causal relationship between financial, customer, internal processes and learning and development. Balanced Score Card is the most popular performance evaluation system, but there are still some problems that can't be neglected in practical application. Based on the analysis of domestic and foreign scholars' research, this paper takes Bright Dairy as the research object and embeds social responsibility into the BSC theory, trying to build a more comprehensive strategic performance evaluation system to be in line with the requirements of the times. The combination of quantitative and qualitative indicators can be more reasonable and comprehensive to discover the advantages and disadvantages of enterprises, to improve the level of business management through timely feedback and strategic adjustment, and ultimately to achieve the strategic objectives of enterprises, which is theoretically and practically significant.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Maomao Chen
PY  - 2016/12
DA  - 2016/12
TI  - Research on Strategic Performance Evaluation of Bright Dairy
BT  - Proceedings of the 2016 2nd International Conference on Economy, Management, Law and Education (EMLE 2016)
PB  - Atlantis Press
SP  - 267
EP  - 272
SN  - 2352-5428
UR  - https://doi.org/10.2991/emle-16.2017.61
DO  - 10.2991/emle-16.2017.61
ID  - Chen2016/12
ER  -