Pricing of Dual Channel Supply Chain Based on Manufacturer Network Channel Selection Research on Service Decision Making

DOI

10.2991/978-94-6463-447-1_44How to use a DOI?

Keywords

dual channels; Pricing; Free riding; Channel selection; Intro-duction

Abstract

This article considers a network distribution model consisting of offline retail physical sales and online retail online sales, as well as a network consignment model consisting of offline retail physical sales and cooperation with third-party e-commerce platforms. Research on manufacturer mode selection and supply chain optimal pricing and service decision-making under free riding behavior. Research has shown that manufacturers’ channel selection strategies are related to the degree of free riding behavior, consumer preference for online channels, and price sensitivity. Especially when price sensitivity is the same, manufacturers will choose the online sales channel model.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jia Wang
AU  - Lianjun Cheng
PY  - 2024
DA  - 2024/07/14
TI  - Pricing of Dual Channel Supply Chain Based on Manufacturer Network Channel Selection Research on Service Decision Making
BT  - Proceedings of the 2024 3rd International Conference on Engineering Management and Information Science (EMIS 2024)
PB  - Atlantis Press
SP  - 416
EP  - 424
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-447-1_44
DO  - 10.2991/978-94-6463-447-1_44
ID  - Wang2024
ER  -