Integration of Globalization and Localization of TNCs and corresponding strategy of China

DOI

10.2991/emim-16.2016.258How to use a DOI?

Keywords

Globalization; Integration; Localization; TNCs

Abstract

Integration of globalization and localization has become inevitable trend of management activity of TNCs (Transactional Corporations). The paper begins with theory, which accounts for integration of globalization and localization, furthermore, it analyses the relationship between the integration and fostering of competitive advantage. Moreover, from practice, it cites case of Motorola and Haier as to present corresponding strategy of China.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qingbo Huang
PY  - 2016/04
DA  - 2016/04
TI  - Integration of Globalization and Localization of TNCs and corresponding strategy of China
BT  - Proceedings of the 6th International Conference on Electronic, Mechanical, Information and Management Society
PB  - Atlantis Press
SP  - 1263
EP  - 1268
SN  - 2352-538X
UR  - https://doi.org/10.2991/emim-16.2016.258
DO  - 10.2991/emim-16.2016.258
ID  - Huang2016/04
ER  -