Study on Profit of Participation Corporate in Loyalty Program Partnerships

DOI

10.2991/emim-16.2016.63How to use a DOI?

Keywords

Apparent Earnings; Latent Earnings; Loyalty Program Partnerships;Resource Sharing

Abstract

In recent years, the Loyalty Program Partnerships has got a lot of achievement, but what kind of benefit can get from the alliance need in-depth research. It is a very important topic to company whether they should join the Loyalty Program Partnerships, when should they practice join the alliance. How to share the benefits of the alliance from which have been generated. These problems about alliance has become the current international frontier and hot. This paper focuses on the benefit of company get from alliance, the apparent earnings and latent earnings are analyzed in- depth, the conclusion give suggestions to corporate alliance strategy.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Min Tian
AU  - Xiaoting He
PY  - 2016/04
DA  - 2016/04
TI  - Study on Profit of Participation Corporate in Loyalty Program Partnerships
BT  - Proceedings of the 6th International Conference on Electronic, Mechanical, Information and Management Society
PB  - Atlantis Press
SP  - 288
EP  - 292
SN  - 2352-538X
UR  - https://doi.org/10.2991/emim-16.2016.63
DO  - 10.2991/emim-16.2016.63
ID  - Tian2016/04
ER  -