Exploration to Improve the Service Quality and Reduce the Power Customer Complaints

DOI

10.2991/emcs-17.2017.18How to use a DOI?

Keywords

Power supply enterprise; Marketing service; Customer satisfaction; Marketing strategy

Abstract

With the reform of the national Power Grid Corp system, China's power supply enterprises are facing new opportunities and challenges. However, for a long time, it has been influenced by traditional ideas, management system, personnel quality and other factors. The power supply enterprise should not only participate in the market competition, but also face the increasing expectation of the electric power customer, and pursue higher economic benefit and good social benefit. Only by eliminating and reducing the gap between service standards, levels and customer expectations can we achieve this goal. How to improve the service quality and customer satisfaction of electric power personnel quickly, which has become an urgent problem for Changchun power supply company. Therefore, in the analysis of customer satisfaction point of the station, and actively seek business performance and quality service marketing strategy. It is of great practical significance to promote the development of electric power companies to further standardize and improve the quality of service and enhance the core competitiveness.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jie Lu
AU  - Liyun Liu
AU  - Yun Nie
AU  - Hao Huang
PY  - 2017/03
DA  - 2017/03
TI  - Exploration to Improve the Service Quality and Reduce the Power Customer Complaints
BT  - Proceedings of the 2017 7th International Conference on Education, Management, Computer and Society (EMCS 2017)
PB  - Atlantis Press
SP  - 91
EP  - 94
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcs-17.2017.18
DO  - 10.2991/emcs-17.2017.18
ID  - Lu2017/03
ER  -