Study on the Influencing Factors of Women's Buying Behavior of Infant Milk Powder

DOI

10.2991/emcm-16.2017.135How to use a DOI?

Keywords

Individual conditions; Personality; Government regulation; Milk safety incidents

Abstract

This paper, which is from feminist perspective, studies the factors that have influences on young mothers when they choose infant milk powder; meanwhile, it verifies the relationship between some individual conditions (such as income, age, etc.) and their purchasing behavior. In particular, this paper analyzes the correlation between personality and other purchasing factors. In addition, it analyzes the impact of government regulation, past milk safety incidents on the purchase behavior of young mothers. At last, it finds out the factors affecting young mothers whether they will buy domestic milk powder brands or not.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Liang Chen
AU  - Xiaoyan Wu
PY  - 2017/02
DA  - 2017/02
TI  - Study on the Influencing Factors of Women's Buying Behavior of Infant Milk Powder
BT  - Proceedings of the 2016 7th International Conference on Education, Management, Computer and Medicine (EMCM 2016)
PB  - Atlantis Press
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcm-16.2017.135
DO  - 10.2991/emcm-16.2017.135
ID  - Chen2017/02
ER  -