Countermeasures to Improve the Competitiveness of Star Hotels in Jilin

DOI

10.2991/emcm-16.2017.134How to use a DOI?

Keywords

Tourism; Star hotels; Competitiveness; Improvement

Abstract

This paper will construct a competitiveness evaluation system for star hotels so as to analyze their competitiveness situation. Based on this, it suggests to adjust industrial structure from the perspective of industrial scale, profitability and reception capacity to expand the industry business; promote the group progress; strengthen hotel marketing, improve industrial efficiency as well as human resource management to provide suggestions to strengthen industrial reception capacity. Therefore, this paper is trying to improve the policy making and enhance competitiveness of the hotel industry.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Guoxia Sun
PY  - 2017/02
DA  - 2017/02
TI  - Countermeasures to Improve the Competitiveness of Star Hotels in Jilin
BT  - Proceedings of the 2016 7th International Conference on Education, Management, Computer and Medicine (EMCM 2016)
PB  - Atlantis Press
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcm-16.2017.134
DO  - 10.2991/emcm-16.2017.134
ID  - Sun2017/02
ER  -