Research on Influencing Factors of Students’ Learning Behavior in Online Education Platform Based on Big Data Model

DOI

10.2991/978-94-6463-192-0_76How to use a DOI?

Keywords

Online education; Big data model; Learning behavior; Influence factor

Abstract

With the continuous development of the Internet and new media technology, online education is easily accepted by students with its flexible learning methods, rich curriculum resources and low learning costs. In recent years, the online education platform has been very active and has rapidly spread and penetrated across the country. Based on the big data model, this paper constructs a model of online education learning willingness and learning behavior. The correlation between the structural factors of the model is empirically studied by using the statistical method of structural equation model. It is concluded that performance expectation, effort expectation, social influence and promotion conditions have positive effects on learners’ online learning behavior.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Bingyao Zhang
AU  - Wei Cheng
PY  - 2023
DA  - 2023/07/04
TI  - Research on Influencing Factors of Students’ Learning Behavior in Online Education Platform Based on Big Data Model
BT  - Proceedings of the 2023 2nd International Conference on Educational Innovation and Multimedia Technology (EIMT 2023)
PB  - Atlantis Press
SP  - 580
EP  - 589
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-192-0_76
DO  - 10.2991/978-94-6463-192-0_76
ID  - Zhang2023
ER  -