Proceedings of the 2023 2nd International Conference on Educational Innovation and Multimedia Technology (EIMT 2023)

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Design and Development of Online Teaching System of Marketing Course Ideological and Political Based on PHP

Authors
Liangliang Ma1, *
1Dalian Polytechnic Universit, Dalian, 116034, Liaoning, China
*Corresponding author. Email: mall@dlpu.edu.cn
Corresponding Author
Liangliang Ma
Available Online 4 July 2023.
DOI
10.2991/978-94-6463-192-0_46How to use a DOI?
Keywords
marketing teaching innovation; curriculum ideology and politics; online teaching system; PHP scripting language; AHP analytic hierarchy process
Abstract

With the help of the rapid development of Internet technology, the world economy has gradually formed a whole. Under the background of fierce trade competition, the country's demand and requirements for economic talents have increased in the same proportion. In order to further promote the development of China's market economy and cultivate the ideological and moral quality of economic talents, this paper constructs an online teaching system of marketing course ideological and political education based on PHP. The system takes computer as the development hardware, combines Web technology with multimedia technology, and takes curriculum ideology and politics as the teaching orientation, and carries out multi-level and all-round three-dimensional teaching for marketing specialty. Linux is selected as the system development environment, PHP is used as the scripting language for platform development, and ThinkPHP framework is introduced to improve the main functions of online teaching system. In the aspect of evaluation, AHP is used to calculate the data, which makes it more in line with the teaching practice and meets the needs of teachers and students.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 2nd International Conference on Educational Innovation and Multimedia Technology (EIMT 2023)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
4 July 2023
ISBN
978-94-6463-192-0
ISSN
2667-128X
DOI
10.2991/978-94-6463-192-0_46How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Liangliang Ma
PY  - 2023
DA  - 2023/07/04
TI  - Design and Development of Online Teaching System of Marketing Course Ideological and Political Based on PHP
BT  - Proceedings of the 2023 2nd International Conference on Educational Innovation and Multimedia Technology (EIMT 2023)
PB  - Atlantis Press
SP  - 357
EP  - 361
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-192-0_46
DO  - 10.2991/978-94-6463-192-0_46
ID  - Ma2023
ER  -