Research on the Development Model of Rural E-commerce in the Smart Tourism Environment

DOI

10.2991/edmi-19.2019.23How to use a DOI?

Keywords

Smart tourism; rural e-commerce; development model; e-commerce; innovation and entrepreneurship.

Abstract

Through the research and analysis of the current situation and existing problems of e-commerce development in Aba area, it points out the problems and shortcomings of the current development of rural e-commerce. The paper puts forward the development mechanism of rural e-commerce under the smart tourism environment and the related problems that need to be clarified. Combined with the actual situation of the region, it gives specific suggestions for the development of e-commerce in the smart tourism environment.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Changwei Ma
AU  - Chengbing Huang
PY  - 2019/08
DA  - 2019/08
TI  - Research on the Development Model of Rural E-commerce in the Smart Tourism Environment
BT  - Proceedings of the 1st International Symposium on Economic Development and Management Innovation (EDMI 2019)
PB  - Atlantis Press
SP  - 154
EP  - 159
SN  - 2352-5428
UR  - https://doi.org/10.2991/edmi-19.2019.23
DO  - 10.2991/edmi-19.2019.23
ID  - Ma2019/08
ER  -