A Comparative Study on the Communication Effect of Tourism Promotion from a Cross-cultural Perspective ---Taking Sina Weibo and Twitter as Examples
Authors
Zewei Zhao, Kai Qin
Corresponding Author
Zewei Zhao
Available Online April 2019.
- DOI
- 10.2991/ecss-19.2019.108How to use a DOI?
- Keywords
- Cross-cultural Communication, Tourism Promotion, Communication Effect, Celebrity Effects.
- Abstract
In the context of globalization, tourism promotion is no longer limited to the domestic market, we should pay more attention to the international market. The cultural differences often lead to cultural misunderstandings and even cultural conflicts during cross-cultural communication. After studying the official accounts of Tourist Administration on Sina Weibo and Twitter, this paper finds that different factors have similar impact on communication effect of cross-cultural tourism promotion on two social platforms (Sina Weibo and Twitter) although there are cultural differences.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Zewei Zhao AU - Kai Qin PY - 2019/04 DA - 2019/04 TI - A Comparative Study on the Communication Effect of Tourism Promotion from a Cross-cultural Perspective ---Taking Sina Weibo and Twitter as Examples BT - Proceedings of the 1st International Symposium on Education, Culture and Social Sciences (ECSS 2019) PB - Atlantis Press SP - 529 EP - 533 SN - 2352-5398 UR - https://doi.org/10.2991/ecss-19.2019.108 DO - 10.2991/ecss-19.2019.108 ID - Zhao2019/04 ER -